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	<title>
	Comments on: Owning a Salon business&#8230;	</title>
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	<description>Salon and Spas</description>
	<lastBuildDate>Sun, 25 Aug 2013 17:56:54 +0000</lastBuildDate>
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		<title>
		By: Salon Spa Website Builder		</title>
		<link>http://salonmarketing.com/owning-a-salon-business/#comment-1321</link>

		<dc:creator><![CDATA[Salon Spa Website Builder]]></dc:creator>
		<pubDate>Sun, 25 Aug 2013 17:56:54 +0000</pubDate>
		<guid isPermaLink="false">http://salonmarketing.com/?p=614#comment-1321</guid>

					<description><![CDATA[[&#8230;] part 1 of my story I heard those words you never, ever in a million years think you&#8217;ll hear as a [&#8230;]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] part 1 of my story I heard those words you never, ever in a million years think you&#8217;ll hear as a [&#8230;]</p>
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		<title>
		By: Christopher		</title>
		<link>http://salonmarketing.com/owning-a-salon-business/#comment-1260</link>

		<dc:creator><![CDATA[Christopher]]></dc:creator>
		<pubDate>Thu, 22 Aug 2013 04:18:41 +0000</pubDate>
		<guid isPermaLink="false">http://salonmarketing.com/?p=614#comment-1260</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;http://salonmarketing.com/owning-a-salon-business/#comment-1258&quot;&gt;Lora&lt;/a&gt;.

EXCELLENT response Lora, thank you so much.

Yes, the 3 pillars... get clients to spend more, more often and refer more are great pieces of advices, I strongly recommend them.

And &quot;marketing&quot; includes to existing clients, of course.

However, it all starts with a new client visit doesn&#039;t it...

Plus a 4th pillar of more clients is always good too (and NEVER use groupon to get that done)!

Stay tuned to my story for what I discovered works best...]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="http://salonmarketing.com/owning-a-salon-business/#comment-1258">Lora</a>.</p>
<p>EXCELLENT response Lora, thank you so much.</p>
<p>Yes, the 3 pillars&#8230; get clients to spend more, more often and refer more are great pieces of advices, I strongly recommend them.</p>
<p>And &#8220;marketing&#8221; includes to existing clients, of course.</p>
<p>However, it all starts with a new client visit doesn&#8217;t it&#8230;</p>
<p>Plus a 4th pillar of more clients is always good too (and NEVER use groupon to get that done)!</p>
<p>Stay tuned to my story for what I discovered works best&#8230;</p>
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		<item>
		<title>
		By: Lora		</title>
		<link>http://salonmarketing.com/owning-a-salon-business/#comment-1258</link>

		<dc:creator><![CDATA[Lora]]></dc:creator>
		<pubDate>Thu, 22 Aug 2013 03:49:43 +0000</pubDate>
		<guid isPermaLink="false">http://salonmarketing.com/?p=614#comment-1258</guid>

					<description><![CDATA[Hello Christopher~

 I enjoyed reading your story of the joys of ownership, as I too can relate.

I must say I agree and disagree on the &quot;most important &quot; parts of building back a business. 
So often I here of Medical Spas, Salons  and spas slashing prices to unethical amounts,  falling into the Groupon nightmare and advertising in every format possible while  spending thousands to try and gain more patients/clients. I so often here we just need more clients or more traffic, more new people to walk through the door.
        My first question is how much time or money have you invested in your current patient/client list ? The reality is the quickest way to grow your practice/salon is to retain the patients you already have. Capture the additional 15% of  business through your existing patients/clients with new treatments and referrals. In addition raising retention by merely 5% will increase the value of an average patient, do the math that is lifetime profits from 25%-100%.  Staying close to patients/clients who are drifting , send a &quot;Miss You&quot; letter  invite them back .Meanwhile these steps  takes little time and effort compared to trying to find a new patient.  There is no Loyalty program or marketing tool that will work if your patients/clients  are slipping away. 

Everyone values Loyalty. Businesses value loyal customers and customers value businesses loyalty to them . We care if a patient /clients leaves us , so many large and small business dont even notice if customers leave. Stay close to your patients/clients 

We use  benchmarks from prior months and years. In addition use benchmarks
including  average days between treatments,average months , average return visits per year, while measuring spending and average tickets. We populate this data and  through this data are able to stay close to any patient who may be slipping or stretching out treatments.

So boost your average ticket , per technician and then look at the numbers . Sometimes its one add on a day for a technician....  

IN a nut shell focus  on and stay close to your clients , value each of them and work at keeping every single one of them... Its not the New Client that makes you money its the client that already loves you and sells you to there friends...

Keeping them loyal one client at a time.....

Lora Kassaros]]></description>
			<content:encoded><![CDATA[<p>Hello Christopher~</p>
<p> I enjoyed reading your story of the joys of ownership, as I too can relate.</p>
<p>I must say I agree and disagree on the &#8220;most important &#8221; parts of building back a business.<br />
So often I here of Medical Spas, Salons  and spas slashing prices to unethical amounts,  falling into the Groupon nightmare and advertising in every format possible while  spending thousands to try and gain more patients/clients. I so often here we just need more clients or more traffic, more new people to walk through the door.<br />
        My first question is how much time or money have you invested in your current patient/client list ? The reality is the quickest way to grow your practice/salon is to retain the patients you already have. Capture the additional 15% of  business through your existing patients/clients with new treatments and referrals. In addition raising retention by merely 5% will increase the value of an average patient, do the math that is lifetime profits from 25%-100%.  Staying close to patients/clients who are drifting , send a &#8220;Miss You&#8221; letter  invite them back .Meanwhile these steps  takes little time and effort compared to trying to find a new patient.  There is no Loyalty program or marketing tool that will work if your patients/clients  are slipping away. </p>
<p>Everyone values Loyalty. Businesses value loyal customers and customers value businesses loyalty to them . We care if a patient /clients leaves us , so many large and small business dont even notice if customers leave. Stay close to your patients/clients </p>
<p>We use  benchmarks from prior months and years. In addition use benchmarks<br />
including  average days between treatments,average months , average return visits per year, while measuring spending and average tickets. We populate this data and  through this data are able to stay close to any patient who may be slipping or stretching out treatments.</p>
<p>So boost your average ticket , per technician and then look at the numbers . Sometimes its one add on a day for a technician&#8230;.  </p>
<p>IN a nut shell focus  on and stay close to your clients , value each of them and work at keeping every single one of them&#8230; Its not the New Client that makes you money its the client that already loves you and sells you to there friends&#8230;</p>
<p>Keeping them loyal one client at a time&#8230;..</p>
<p>Lora Kassaros</p>
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		<item>
		<title>
		By: Christopher		</title>
		<link>http://salonmarketing.com/owning-a-salon-business/#comment-1254</link>

		<dc:creator><![CDATA[Christopher]]></dc:creator>
		<pubDate>Wed, 21 Aug 2013 23:12:31 +0000</pubDate>
		<guid isPermaLink="false">http://salonmarketing.com/?p=614#comment-1254</guid>

					<description><![CDATA[Share your thoughts here!]]></description>
			<content:encoded><![CDATA[<p>Share your thoughts here!</p>
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