Problem to access license server. cURL error 6: Could not resolve host: www.markdulisse.com{"id":310,"date":"2011-05-26T16:31:36","date_gmt":"2011-05-26T16:31:36","guid":{"rendered":"http:\/\/salonmarketing.com\/?p=310"},"modified":"2011-05-26T17:26:26","modified_gmt":"2011-05-26T17:26:26","slug":"living-social-emailed-me-today","status":"publish","type":"post","link":"http:\/\/salonmarketing.com\/living-social-emailed-me-today\/","title":{"rendered":"Living Social emailed me today…"},"content":{"rendered":"So yesterday I cringed when I say a solo-therapist renting in some low-rent office building throw up one of those free websites so he could offer his \"deal of the day\" of a $15 facial. \r\n\r\n\"\"<\/a>I can only assume \"Jesus\" (& partner) thought they could get rich as salon spa owners by opening their own place and using Groupon\/LivingSocial to get them all the business they need. No need to work for 50% and let some \"greedy\" owner keep the rest for their hard work! Or, God forbid, work for $20\/hour for a \"super-greedy\" owner. Jesus is now living the good life. Living social sold over 800 of his services (most 2 at a time, so to 400 clients). He'll be getting a nice, hefty check for around $6,400\r\n\r\n...BUT, it will take him 1,00 hours (THAT'S HALF A YEARS FULL-TIME WORK) to redeem all of these, which means he's earning about $6.50\/hour. \r\n\r\n\r\n\r\nSO HERE'S WHAT THE LIVING SOCIAL REP EMAILED ME:\r\n\r\n\"Yesterdays deal on LivingSocial, a salon, sold 861 vouchers in one day. Most subscribers purchased 2 vouchers each, so she gained about 430 new people who will walk through her door, love what she has to offer and become a long term client. Not all will stay, but if she retains 20% she has gained 86 new loyal clients who will use her services over and over through the year. How much revenue does 86 new customers mean to your business? \r\n\r\nWhen was the last time you didn't have to write a check to introduce your business to 85,000 opted in subscribers right here in Colorado Springs and see those results? Have you ever done traditional media and been able to track what it does and see it produce 86 long term customers?\r\n\r\nI would love to talk to you about featuring you on LivingSocial, do you have 10-15 minutes?\"\r\n\r\n\r\n\r\nMy reply you ask? More passionate than professional I'm sad to say \ud83d\ude41\r\n\r\n\"You mean Jesus who doesn't even have a spa and will be working for minimum wage for the next year to cover those? That was the most disgusting thing I've seen. You're recommending solo's who are renting space in a run down office building and have no clients. They'll be out of business within the month and you'll have to not only refund them, but deal with customer service issues (since you advertised it as a spa and it's not).\r\n\r\nThen there's the whole thought that these will be repeat clients. Why on earth would you think that? Oh, right, they'll love me so much they'll say \"forget that new $15 offer from LS, let's spend $87 at my new spa\"...please. Most sales would be from our own clients anyway.\r\n\r\nTake the power of your list and do some GOOD with it. Don't prey on solo's who have no idea about how to run a business. Don't send clients to a non-spa, saying it's a spa. Instead, go after places who can afford to add new clients at LITTLE cost, like movie theaters, yoga studios, gym's, paintball fields, bowling alleys, comedy clubs... not spas who's coffin lid you just nailed on tight. You should be ashamed.\"\r\n\r\n\r\n...it continues back and forth after that, getting uglier on their part (name calling is always a great way to get new clients I guess).\r\n\r\nWas I too hard on her (Amberly)? Comment below via facebook (or below that via the blog) and let me know.\r\n\r\n\"Who Loves Ya?\"\r\n-Christopher\r\n\r\n
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