Salon Marketing Calendar – Salon Marketing | Tips, Tools, Ideas & Plans | Consultants, Experts & Gurus

How to get more salon clients during the slow season?

Coach Christopher — Fri, 15 May 2015 16:07:19 +0000

Ok, what now my fellow salon spa owners?

I hope you had an A-MA-ZING Mothers Day! Ideally you were BOOK SOLID... AND sold a ton of gift certificates... But what Now??? The "Big 3" are over (X-mas, V-day & M-day). That was most of your sales. Not only is that over, but now you've got to redeem those gift certificates all year long. And during the slower months, to boot. So what do you do? EASY ANSWER. You take a break from working in your business and work on it, setting up some additional marketing systems. Why? Because they'll bring in new clients on auto-pilot. Here are some options for you (& we can help with any/all of them): 1 - Make sure your site is MOBILE Friendly before Google removes you from the search results. 2 - Make sure your site scores well (use WebsiteGrader.com but don't give them your email). 3 - SEO your site (for professionals only). 4 - Have us setup a "Sales Juggernaut" Marketing System on your site, so you're not wasting those visits. 5 - Create a Press Release for us to get national exposure for you (the last client I did this for got featured in a national magazine as well as 100+ news channels) 6 - Switch from WASTEFUL Print Advertising to SMART internet advertising (my favorite thing to do) 7 - Get DOZENS AND DOZENS of 5-Star Reviews Online (this is easy) 8 - Hire us to coach and mentor you ...leave a comment below please.

MobileGeddon for ALL Salon Spa Websites

Coach Christopher — Wed, 15 Apr 2015 17:55:52 +0000

MobileGeddon for ALL Salon Spa Websites

Please leave a comment below...

Google’s mobile algorithm changes April 21st 2015 for websites, Are You Ready?

Coach Christopher — Thu, 26 Mar 2015 16:55:37 +0000

On April 21st, MILLIONS of businesses will "fall off" of Google.

Why? Because they're NOT mobile optimized. Here's what Google just said: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." This makes perfect sense, because MOST of the people online are on mobile devices. So... YOUR WEBSITE BETTER NOT ONLY SCORE WELL, AND BE MONETIZED, BUT ALSO MUST NOW BE MOBILE-FRIENDLY ...or Google will drop you and your (smarter) competition will be getting your clients. So if you've been thinking of upgrading your site, NOW is the time. PLEASE comment below. P.S. Contact me if you need help with your site.

Working on my Salon Business in Hong Kong

Coach Christopher — Fri, 13 Mar 2015 18:02:10 +0000

I was in Hong Kong! WHAT was I doing there? Setting up a new corporation, so now I'm just like Starbucks & G.E., lol But I took time to go there (with a group of others) and WORK ON MY BUSINESS. Do you do that? Work ON your business? I know we all work IN our businesses, but I mean working ON it. When was the last time you stepped away from managing staff, working the front desk, helping clients and trying to figure out marketing... to work on the BIG picture? Checking off those items that will make a HUGE difference in your bottom line? Not only should those things be written down as a goal, but you should set aside time to work on the plan to hit those goals by your deadline! THAT is how BIG changes come about. And I'm not talking about some average 5% growth crap that big business calls a success, but about 100% growth items. FOR EXAMPLE: An email promo I did for a coaching client of mine outdid her sales for the ENTIRE YEAR, in just 1 email. Every time we put together a new promo, her phone rings off the hook. I just did a simple promo for a Plastic Surgeon who got enough business from it to pay for my coaching for an ENTIRE YEAR. ...and that was just 1 email, 1 thing, because we took time to work ON their businesses. How about you? Would you like some coaching help with your business? Keeping you on track? Or maybe some done-for-you marketing help? ...because if you're thinking "social media / facebook" is where it's at now, you've missed the boat. The facebook opportunity ended 3 years ago, lol. As a coach, I GUARANTEE I can make you an extra $5,000.00 in your biz, minimum. Just comment below and let's chat.

Salon Spa Free Christmas Marketing Ideas

Coach Christopher — Sun, 14 Dec 2014 20:03:22 +0000

Salon Spa Free Christmas Marketing Ideas

When quite literally everyone is giving away "specials" as gifts, I've got one for you here, completely on me! It's one of my TOP stealthy Christmas promo ideas I use in my own Salon Spa. It's Great for (1) Being a great person who your clients will adore and stay loyal too. (this is VERY important if you have independent contractors). (2) Getting on the news. (my PR service can get you national coverage with this) (3) Making sales, (especially if during an open house, in person), and (4) Getting NEW clients Here are the details: Please comment below and let me know your thoughts!

Salon Marketing Ideas for Christmastime

Coach Christopher — Wed, 03 Dec 2014 20:57:23 +0000

Salon Marketing Ideas for Christmastime

comment below please!

Salon & Day Spa Holiday Marketing Ideas

Coach Christopher — Mon, 03 Nov 2014 19:10:17 +0000

Salon & Day Spa Holiday Marketing Ideas

Salon Spa Holiday Marketing Plans

Coach Christopher — Mon, 03 Nov 2014 17:27:14 +0000

Have you ever heard this phrase "Information Overload"? It's something MANY owners get. NOT knowing where to begin because they want to know everything before starting. So they study and research everything! This is from FEAR of making a mistake, or not being perfect. (hint: it doesn't need to be perfect, just done)! They then get a feeling of overload (sounds like we all could use a spa visit, haha). This leads (usually) to never do anything (or not nearly enough). Where all you need are 3 things: 1 - Know your Goal, i.e. $100,000 in sales this Holiday season. 2 - Create a PLAN (the steps you need to take) 3 - Schedule TIME to do it. It - is - that - simple. However, it's the plan that many of us fall into information overload on. Should you do print? Television? Radio? Web? Facebook? Twitter, pinterest, linkedin, instagram? Should you do PPC ads? Where? On google, or facebook? or yahoo? bing? youtube? What should the ad say? What should my special be? What about my own clients, should they get this offer too? Or just new clients? Should I do a groupon? (NO YOU SHOULDN'T). Soooooooo many questions, you don't know where to start. So you never do, you just fall back to what you did before, which has you struggling with little to no growth. Well, Just know this. IF you want to have bigger sales than last year, you can't keep doing the same thing as last year. A recent call I had (I hope they don't mind me sharing) said they had a goal, to grow by a few hundred thousand dollars. AND to cut back from working so much, constantly. I asked "How. How will you do this?" And they said "doing the same thing as the year before, running a "brand" ad in a magazine". ...but doing that for the last few years had actually lowered their sales, they were spiraling downwards. Guess what? NOT going to happen, no growth for them. That is unless they try something new. Are YOU ready to boost your biz? Start with your foundation. I can help you. Let's try something that's proven, cheap and you own. Comment below or email and let's chat, because the holidays are upon us.

Salon Spa Marketing Challenge results

Coach Christopher — Mon, 03 Feb 2014 20:10:23 +0000

Post your week 3 results, or any week via the link below to the Salon Spa Marketing Challenge!

Week 1 Challenge here (let us know you're in) Week 2 challenge and week 1 (expenses) results post here Week 3 challenge and week 2 (systems) results post here Post week 3 (marketing) results below! CLAIM YOUR GIFT HERE: 1 - Either email Tina@SalonMarketing.com asking for your FREE $300 value, hour-long consultation with myself! OR 2 - Pickup any product below and get a YEARS membership FREE to SalonSpaOwner.com (value $97/month) Silver Platter Marketing Modules Business System Apprentice Training Compensation Switchover Website Makeover Customer Juggernaut (must apply, email Tina@SalonMarketing.com) ...please leave a comment below!

Salon Marketing Challenge for New Years – week 3

Coach Christopher — Mon, 27 Jan 2014 18:33:18 +0000

Salon Marketing Challenge for New Years - week 3

WOW, great response from week 1's challenge of "expenses" ...can't believe my fellow owners are saving around $1,000.00/month see the results here on week 2. POST YOUR WEEK 2 RESULTS BELOW HERE, let us all know how you save (or what you made) via SYSTEMS (retail, rescheduling, referrals... other:) This week was a little bit up to your staff so I hope you trained and motivated them well! For week 3, we're getting back into what YOU, as a Salon or Spa OWNER can do (and that is via marketing advertising) IF you want my help setting up an automated "email Juggernaut" marketing system, email my assistant Tina@SalonMarketing.com to setup time for us to chat. 1. Comment below and let em know "you're IN" 2. Let me know how week 2 went, post your results on what SYSTEM you setup to stop leaving money on the table... 3. Get to work on week 3, Marketing! (or email me for assistance) "Who Loves Ya?" -Christopher PS Don't forget to comment below or email Tina@SalonMarketing.com